Fun on a Friday: A Broadway ‘promise’ to Lebron James.

Give it up for the great gals at Promises, Promises (and the marketing team pulling their strings) who sang the little ditty below to try and convince LeBron James to wear Knick orange next year.

While their sweet harmonies didn’t do much in the campaign to woo Lebron, they did manage to get a bunch of attention, including a write-up on the NY Times website.

There are a couple things to learn from this fun video, besides the fact that New Yorkers are actually nice:

  1. Nothing is more valuable than an enthusiastic cast that will go above and beyond to help promote your show.
  2. Mixing two subjects that don’t usually belong together (Chorus Girls in a 1960s Broadway Musical and one of the greatest basketball players to ever play the game) is inherently interesting and funny and spreads faster than a cold in kindergarten.
  3. If you look a little deeper on the Promises, Promises YouTube Channel, you’ll see that this wasn’t the Voices’ first vixeny video.  It was just the first one that got real attention.  But they didn’t give up when the first one didn’t go viral.  They kept going and going and going, until something hit.  Huh. Sounds like a good motto for marketing . . . and everything.

Thanks for the lesson, ladies.

Now, in the next video, keep the wigs, costumes and heels on, and head to the outdoor courts on West 4th Street and join a pick-up game.  I’d love to see that.  I bet a lot of folks would pay to see that!

2nd Annual ITBA Nominations Announced

The Independent Theater Bloggers Association, of which I am a proud member and co-founder, announced its 2nd set of nominations for excellence in the theater recently.

The list is as follows:

BROADWAY

OUTSTANDING NEW BROADWAY MUSICAL
American Idiot
Everyday Rapture
Fela!

OUTSTANDING NEW BROADWAY PLAY
In The Next Room (or the vibrator play)
Next Fall
Red
Superior Donuts
Time Stands Still

OUTSTANDING BROADWAY MUSICAL REVIVAL
Finian’s Rainbow
La Cage aux Folles
A Little Night Music
Ragtime

OUTSTANDING BROADWAY PLAY REVIVAL
Brighton Beach Memoirs
Fences
Lend Me A Tenor
Oleanna
A View From The Bridge

OFF-BROADWAY

OUTSTANDING NEW OFF-BROADWAY PLAY
Circle Mirror Transformation
Clybourne Park
The Orphans Home Cycle
The Temperamentals

OUTSTANDING NEW OFF-BROADWAY MUSICAL
Bloodsong of Love
Bloody Bloody Andrew Jackson
The Scottsboro Boys
YANK!

OUTSTANDING OFF-BROADWAY REVIVAL (PLAY OR MUSICAL)
The Glass Menagerie
A Lie Of The Mind
Twelfth Night

OFF-OFF BROADWAY

OUTSTANDING OFF-OFF-BROADWAY SHOW
Alice In Slasherland
Girls In Trouble
In Fields Where They Lay
Lear
MilkMilkLemonade
Rescue Me
Samuel & Alasdair: A Personal History of the Robot War
The Soup Show
Viral

UNIQUE OFF-OFF-BROADWAY EXPERIENCE
The Lily’s Revenge

CITATION FOR EXCELLENCE IN OFF-OFF-BROADWAY THEATRE
Company XIV

ALL VENUES

OUTSTANDING SOLO SHOW/PERFORMANCE
A Boy And His Soul
Zero Hour

OUTSTANDING ENSEMBLE PERFORMANCE
Circle Mirror Transformation
A Lie Of The Mind
Twelfth Night

Winners will be announced on May 20th, along with citations for excellence by individual performers.

For more info on the ITBA, including how to join, visit www.theaterbloggers.com.

Congrats to all and good luck!

Fun on a Friday: say hello to my (very) little friend.

I’ve always said . . . getting kids involved in school plays at a young age is a surefire way to make sure the theater survives.

But . . . maybe I should have been more specific about the type of plays . . .

Outraged at this video?  Want to write a letter to the school board?  Want to pistol-whip the parents of these poor popcorn addicted children for letting them participate in this school function?

Before you start burning VHS copies of gangster movies, you should probably know that this video is staged.  Yep, it’s a viral (with about 2,000,000 views!), created by indie filmmaker, Marc Klasfield.  Read about it here.

I originally meant this post to be a Friday Fun Day post, meant to give you all a few laughs as we go into what looks to be a glorious Easter/Passover weekend.  But there is something we can learn from it, so we might as well:

1.  Kids in entertainment are more valuable than a pile of cocaine/popcorn.

2.  Contrast, or an idea that doesn’t make sense (kids playing gangsters), is inherently funny.

Happy fudgin’ holidays.

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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