Give it up for the great gals at Promises, Promises (and the marketing team pulling their strings) who sang the little ditty below to try and convince LeBron James to wear Knick orange next year.
While their sweet harmonies didn’t do much in the campaign to woo Lebron, they did manage to get a bunch of attention, including a write-up on the NY Times website.
There are a couple things to learn from this fun video, besides the fact that New Yorkers are actually nice:
- Nothing is more valuable than an enthusiastic cast that will go above and beyond to help promote your show.
- Mixing two subjects that don’t usually belong together (Chorus Girls in a 1960s Broadway Musical and one of the greatest basketball players to ever play the game) is inherently interesting and funny and spreads faster than a cold in kindergarten.
- If you look a little deeper on the Promises, Promises YouTube Channel, you’ll see that this wasn’t the Voices’ first vixeny video. It was just the first one that got real attention. But they didn’t give up when the first one didn’t go viral. They kept going and going and going, until something hit. Huh. Sounds like a good motto for marketing . . . and everything.
Thanks for the lesson, ladies.
Now, in the next video, keep the wigs, costumes and heels on, and head to the outdoor courts on West 4th Street and join a pick-up game. I’d love to see that. I bet a lot of folks would pay to see that!