“Sign up and enter to win FREE tickets to INSERT SHOW NAME HERE!”
All of you, right?
How many of you have DONE the above?
Almost all of you, right? I know my hand is up. I’m not chucking any rocks at anyone, don’t you worry.
I’ve got news for everyone . . . giving away free tickets in a contest just doesn’t cut it anymore.
Why do we give them away? Because they are cheap and easy to get. Guess what? The consumer knows. (Oh, and by the way, if the consumer really wants tickets to your show, he or she is going to buy them!)
If you want to increase sign-up conversions, give them something else that might be a little more out of reach. Try a weekend getaway for two, free dinners, a $100 gift certificate to FAO Schwarz, or . . . for the right show . . . cash.
Give them anything that has a higher perceived value than a voucher for a pair of tickets that won’t be available on prime nights anyway. They know how to get tickets (and most likely at a discount). Give them something they don’t know how to get, and they’ll give you something in return…
Their email address.
And that just might be worth a few bucks after all.
It takes extra effort and sometimes some extra bucks. It’s just like joining a gym! But it’s time we all got together to make sure our planet has some rock-hard abs.
And that’s why I set out to write this post giving you 10 ways to green your show or theater, until I realized . . . the Broadway Green Alliance had already written it!
What? Don’t know what the BGA is? From their website:
The BGA (formerly Broadway Goes Green) was launched in 2008 as an ad hoc committee of The Broadway League. The BGA brings together all segments of the theatre community, including producers, theatres in New York and around the country, theatrical unions and their members, and related businesses. Working closely with the Natural Resources Defense Council, the BGA identifies and disseminates better practices for theatre professionals and reaches out to theatre fans throughout the country.
On their site, they list several ways that your designers, shops, office mates, etc. can green the work that we do.
Shop from local vendors instead of having items shipped across the country.
Design with LED lights (or other energy efficient instruments) whenever possible.
Reuse set and costume pieces from previous productions
But wait . . . you don’t get off that easy. Why don’t we use this forum to come up with some more super specific ideas to green your shows, theater or workplace. Comment below on something you do or can do to get on the green train.
Extra credit if your idea saves money and saves the environment.
Ok, I’ll kick it off.
Everyone recycles paper, right? Right? But before you put it in the bin, make sure you’ve used the second side of the page. Use it as scrap paper, fax machine paper, or I have a second “draft printer” that I fill with only half-used paper. We don’t go through life drinking half a cup of coffee or living in half a house, right? Why use only half the paper?
Alright, your turn. And come up with something better than mine, will ya? In fact, lets up the stakes.
The environment is priceless, but let’s put a prize on it anyway.
$100 (or 100 “green” backs) goes to the best idea commented below. My staff will be the judge.
We close the polls on Sunday at 11:59 PM EST, and I’ll announce the winner on Monday morning’s blog. Comment away! (Email subscribers, click here to get to the blog and register your potential winning comment.)