Cooler than the other side of the pillow.

BroadwaySpace got mentioned on the Ning Blog today.  Theatre is such an insulated and archaic industry with its own set of economics and politics that it’s a real honor when companies outside of it take notice.  Thanks, Ning! Oh, and I just love the fact that the CEO joined BroadwaySpace.  She has 110,000 networks on Ning.  And she took  time …

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Your roots are showing.

I’m in the process of looking for composers for a few musicals I have in development. You know what I’ve discovered? When the root word of Musical is MUSIC . . . it’s a big freekin’ decision! Music is why people see musicals.  Simple as that.  It’s what makes them unique. And how many celebrity lyricists do you know?  How …

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The Marketing of Marketing

I hate marketing.  I love sales.  A great marketer is a great salesman:  someone who produces quantifiable and trackable results, and then uses those results to create growth . . . and then does that over and over and over. But no one likes the word salesman anymore.  It conjures up too many images of …

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What the Fuerzabruta?

When I went to see Fuerzabruta (the new guerrilla-style Cirque du Soleil from the creators of De La Guarda) on Sunday night, I couldn’t help but think how many lawyers, insurance agents, accountants and yes, producers, probably told them that there was no way to do some of the things they wanted to do. Kudos to …

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