PODCAST EPISODE 17 – LIZ FURZE
It wasn’t too long ago that there were only two advertising agencies that serviced the bulk of Broadway shows.
Then Elizabeth Furze came to town.
“Liz” is the co-head of AKA Advertising‘s New York City office, having come up through the ranks at the company’s UK office (you’ll love her accent) and who sailed here a few years ago to try what so many others had tried, unsuccessfully . . . to set up a new shop in an industry that doesn’t like anything new. Read more.
“We have to find the right way into each of these shows to find their audience and to speak about them in a different way.” – Liz Furze, AKA
PODCAST EPISODE 5 – DREW HODGES
There aren’t too many people in the world that have worked on the advertising and marketing for more Broadway shows than Drew Hodges and his industry leader of a company, SpotCo. Just look at their credits!
If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about… Read more.
“Opening nights should be used as a national marketing platform to tell people that you’ve arrived.” -Drew Hodges, SpotCo
PODCAST EPISODE 66 – ADRIAN BRYAN-BROWN
This is the time of year when Press Agents especially are working overtime.
Not only are there all those big Broadway shows opening on top of one another as we approach the Tony Award cutoff cliff (and only a handful of Press Agents to handle them), but then there are the awards themselves. And jockeying for position in the race for the Drama Desk, Outer Critics and, of course, the Tony, has these guys and gals working the phones and the cocktail parties more than ever. Read more.
“We have to keep reinventing and retelling.” -Adrian Bryan-Brown, BBB
PODCAST EPISODE 10 – DAMIAN BAZADOZA
It wasn’t too long ago that the most buzzed phrase around the biz was “The future of advertising is online.” Broadway (and the rest of the world) got swept up in the digital marketing revolution so fast that our head is still spinning.
(I can remember exactly where I was when I first heard about an “AdWord.” And, just like some of my older peers can talk about the days when Broadway tickets were only a dollar, I can talk about the days when AdWords were only a nickel!)… Read more.