May 17th, 2019 | #PromoteU2019

Register Today!


Sierra Boggess

Tyler Mount

Ken Davenport

Tony Howell

In a digital age where people are being cast based on their social media following . . .

and shows are transferring to Broadway after trending and building their audience online . . .

it's time you learned from leading experts how to effectively promote yourself and your show . . .

"It's about getting in a room with similar, like-minded, passionate people. And, when people who are super passionate get in one room, meet each other, listen to experts . . . it explodes with action as a result."

-Ken Davenport

Tony Award-Winning Producer

At Promote U! you'll get practical, hands-on advice from leading experts on a range of topics, including . . .

  • Finding Your Brand: Creating Your Branding Toolkit
  • How to Use Social Media to Gain Loyal Fans
  • Creating a Website that Tells (and Sells) Your Story
  • Lightning Round Deep-Dives on Specific Social Media Platforms
  • Productivity and Accountability Tools for Artists
  • And More!

Promote U Conference Agenda

  • 8:30 AM Check-In
  • 9:00 AM Welcome from Ken Davenport
  • 9:15 AM How To Build Your Brand with Tyler Mount
  • 10:15 AM Break
  • 10:35 AM Growing Your Fan Base On Facebook with Karen Tiber Leland
  • 10:50 AM How To Build Your Network on LinkedIn with Thomas Heath
  • 11:05 AM Break
  • 11:25 AM Creating a Website that Tells (and Sells) Your Story with Tony Howell
  • 12:10 PM Break
  • 12:30 PM How To Use Analog Events To Create Millions of Digital Impressions with Ken Davenport
  • 1:00 PM Lunch Break
  • 2:15 PM How to Be Your Authentic Self on Social with Sierra Boggess
  • 2:45 PM  Break
  • 3:05 PM Building Raving Fans on Instagram with Tyler Mount
  • 3:20 PM Getting Discovered on Youtube with Ryan Scott Oliver
  • 3:35 PM Break
  • 3:55 PM The Pillars of Productivity with Rodrick Covington
  • 4:35 PM Farewell with Ken Davenport
  • 4:50 PM 2-Hour Open-Bar Happy Hour


*Schedule and speakers subject to change

What to Expect at Promote U!

Expert Keynotes and Presentations

During this one-day event, we're diving deep into presentations that will help you take your career to the next level. You'll learn strategies to use when planning your branding and marketing, as well as specifics about various social platforms, web design and more.

Follow-Up Accountability Coaching

Following the one-day event our team of experts will band together to hold you accountable for 3 months through a series of online course modules, group coaching calls and motivational emails.

Valuable Networking and Connections

Network with other attendees at our 2-hour OPEN BAR networking party immediately following the conference.


We’re not going to talk to you about these topics for one day and then send you off to figure it out on your own. This won’t be another one of those events where you leave with tons of notes, great ideas and then zero action.

Our team will be with you every step of the way to help you implement the strategies we discuss at the one-day intensive. You’ll walk away with:

  • A deep understanding of your personal brand and path to success
  • Bi-weekly online training modules that keep you focused, but without getting overwhelmed
  • Bi-weekly homework assignments and an accountability partner that will help hold you accountable
  • Bi-weekly Q&A calls with each of our guest speakers and experts
  • Access to a private Facebook group for attendees only (and our experts)
  • And more!


Network with your fellow attendees at our 2-hour OPEN BAR party on May 17th!

Immediately following the final presentation you'll be admitted to our networking party held at the main bar at The Signature Theatre. This is a great chance to get to know your fellow attendees, and who knows, you may walk about with a collaborator or even a gig!


Promote U! is for Actors, Writers, Directors, Producers, Designers and other theatre professionals who are looking to make a name for themselves. This conference will teach you exactly how to define your brand, give you the training you need to build your branding toolkit, and hold you accountable to create the elements needed to promote your brand. 

This conference is for artists of all ages who are looking for a deeper understanding of social media platforms and strategy, elements of creating a website (in under 10 minutes), and looking for ongoing coaching to ensure they have the support they need to create their branding toolkit. 

  • Actors Looking to Build Their Brand and Promote Themselves
  • Playwrights Looking to Grow Their Following and Build Buzz
  • Directors Looking to Showcase Their Talents and Build a Name
  • Designers Looking to Tell Their Story and Get Work
  • Producers Looking to Market Their Shows
  • Anyone With a Dream of Clarifying Their Mission, Boosting Productivity and Seeking Action

This conference is for artists of all ages who are looking for a deeper understanding of social media platforms and strategy, elements of creating a website (in under 10 minutes), and looking for ongoing coaching to ensure they have the support they need to create their branding toolkit. 

Our speakers will teach you the essential fundamentals and lay the groundwork for you to build your brand. We'll also dive deep into  . . . 

  • Build a Website Using Square Space (in under 10 minutes)
  • How to Use Instagram and the Latest Features & Trends
  • How to Create a Podcast to Build Your Brand (and the tech needed)
  • The Power of LinkedIn for Connecting (and tips to attract people to your profile)
  • And More!


Get practical, actionable advice from branding, advertising and marketing leaders in the entertainment industry. 


Ken is a Tony Award-winning producer of Broadway and Off Broadway shows, including most recently the first Broadway revival of Once On This Island, Groundhog Day: The Musical, Deaf West’s Spring Awakening, and The Play That Goes Wrong, as well as the original musical Gettin’ the Band Back Together. Davenport has revolutionized the Broadway market with his diverse approaches at engaging audiences through his shows, as well as supported the Broadway ecosystem through a number of his own subsidiary businesses. He is an internationally recognized and award-winning writer of several Broadway and Off Broadway shows as well as several books about producing, Broadway investing, and how to raise money for shows. Additionally, he is the Executive Producer for North America for Andrew Lloyd Webber’s Really Useful Group.

In 2004, he formed Davenport Theatrical Enterprises and began producing his own shows.  His “first born” was The Awesome 80s Prom, which ran for 10 years, followed quickly by the Outer Critics Circle Award-Winning Best Musical Altar Boyz, and My First Time, which has been seen in over 20 countries worldwide.  He was the first producer to have three shows running simultaneously Off Broadway.

In his mission to continually educate, entertain and inspire the world through theatre, Davenport has made headlines by doing @#$% that other people don’t.

Ken’s blog and podcast, The Producer’s Perspective, has garnered international attention and has been featured in Vanity FairNew York MagazineThe Gothamist, and more.

Follow Ken on Instagram @KenDavenportBway


Tyler Mount is a Tony-winning producer and one of the industry’s most noted social influencers. As the creator of The Tyler Mount Vlog, he has been seen by over three million people in 168 countries world-wide, and has served as an influencer for hundreds of Broadway productions and prestigious international brands. Featured by both The New York Times and Forbes Magazine, his series has featured such noted industry professionals including Gloria Estefan, Perez Hilton, Jerry Mitchell, Lin Manuel-Miranda, and Billy Porter.

Currently the Senior Manager of Social Media at NBCUniversal, Tyler is an industry-leading expert in growing your social following and reaching your target audience. His work in the theatre community is far-reaching, serving as an influencer and spokesperson for such esteemed organizations as the Junior Theatre Festival, BroadwayCon, The Drama League, and The Tony, Grammy and Olivier Awards.

Mount’s Broadway credits include: Hadestown, The Inheritance, Once On This IslandOn Your Feet: The Story of Emilio & Gloria Estefan, An American in Paris, Viva Broadway: Gloria Estefan LIVE!, and The Cradle Will Rock starring Patti LuPone.  

Follow his Broadway journey all year long - @TylerGMount


SIERRA BOGGESS is an Olivier nominated actress, best known world-wide not only for re-inventing the coveted role of ‘Christine Daae’ in Lord Andrew Lloyd Webber’s The Phantom of the Opera, but for Lord Webber himself going on record to say that “she’s the best, the best Christine certainly.” Boggess portrayed the role in the Broadway, West End, and the televised 25th Anniversary concert productions of Phantom.

Sierra made her Broadway debut as Ariel in Disney’s The Little Mermaid, receiving Drama Desk and Drama League Nominations, as well as the Audience Award for Favorite Female Breakthrough Performance. Her additional Broadway credits include Master ClassIt Shoulda Been YouThe Phantom of The Opera, and School of Rock. Boggess’ Off-Broadway credits include Love, Loss, and What I Wore and Music in the Air, alongside Kristin Chenoweth, for New York City Center’s Encores! Series. In the West End, Boggess has appeared as Fantine in Les Miserables and originated the role of Christine Daae in Love Never Dies, the critically acclaimed sequel to The Phantom of the Opera, receiving an Olivier Award Nomination for her performance.

Sierra's concert appearances include multiple engagements with BBC Proms at Royal Albert Hall, Lincoln Center’s American Songbook Series The Lyrics of David Zippel, The New York Pops at Carnegie Hall, Broadway By The Year at Town Hall, Guys and Dolls at Carnegie Hall opposite Patrick Wilson, Megan Mullally and Nathan Lane, and The Secret Garden at Lincoln Center. She has toured with her cellist sister, Summer Boggess and musical director, Brian Hertz all over the United States as well as Japan and Australia with her concert show which has been preserved live and released on CD, Awakening: Live at 54 Below

Her recordings include School Of RockIt Shoulda Been You, the 25th-anniversary concert of The Phantom of the Opera (also on DVD), the symphonic recording of Love Never DiesThe Little Mermaid, Andrew Lippa’s A Little PrincessRodgers & Hammerstein: A Night at the Movies with the John Wilson Orchestra, Where The Sky Ends: The songs of Michael MottA New York City Christmas: A benefit album for ASTEP and more.  

Follow Sierra on Instagram @officialsierraboggess


Tony Howell is a digital strategist for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years—performing on Broadway, Off-Broadway, National Tours, and more. In addition to weekly free content and scholarships to his quarterly programs, Tony donates a percentage of profits to Broadway Cares/Equity Fights AIDS and 100% of all the profits from his book, Artists to Artist to the ACLU.

Learn more at



RYAN SCOTT OLIVER was called “the future of Broadway… a major new voice in musical theatre” (Entertainment Weekly) and is “shaking up musical theater with his dark, twisted and genius work … [Oliver] could very well be musical theater’s answer to an auteur filmmaker or a gothic novelist” (Huffington Post). He is the winner of a Larson Grant, Rodgers Award, New Musicals Awards from Weston Playhouse, Pace University, and the recipient of a Lortel Award Nomination as well as numerous fellowships, residencies and ASCAP awards. He wrote the music and lyrics for Jasper in Deadland (off-Broadway; the 5th Avenue Theatre), 35mm: A Musical Exhibition; Darling; Mrs. SharpOtherbody, a brief musical allegoryHavana! with director Warren Carlyle, and more. He is currently at work on adaptations of the films Hugo (based on the 2011 Martin Scorsese film) with Christopher Wheeldon, Heart and Souls (1993) for Universal Theatrical Group; Junebug (2005), with Pulitzer-prize winning librettist Royce Vavrek; a trilogy of original musicals (including We Foxes, Rope, and Three Points of Contact); and an English translation of a new Les Liaisons Dangreuses musical adaptation. Find writings, videos, tweets, and more of his morbidly optimistic musings @ryanscottoliver on all platforms.


Karen Tiber Leland is the founder of Sterling Marketing Group, a branding and
marketing strategy and implementation firm helping here clients build stronger
personal and business brands. Her clients have included producers, directors,
actors, politicians, entrepreneurs, and major industry leaders including: Twitter,
LinkedIn, Apple, American Express, and Google. 

She is the best-selling author of nine books, which have sold more than 400,000
copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate
Your Brand. Karen writes regularly for, and
Karen has been interviewed by The Today Show, CNN, Fox News and Oprah.
She has spoken for Harvard, Yale, and Tedx among others. You can learn more at .


In addition to being a TheaterMania award-winning playwright, Thomas Heath is one of
the country’s premier LinkedIn experts and the founder of the personal branding firm,
Thomas Heath Advisors. He has presented at the Social Media All-Day Conference,
Revolve Conference, DisruptHR and Together SC, among many others. Thomas is a
city host for LinkedIn Local, part of a global movement that connects the humans behind the profiles, and organizes the wildly successful 1 Million Cups program for his adopted city of Charleston, SC.
Follow him on LinkedIn at


Rodrick Covington: First National tour after studying at SUNY PURCHASE for Theatre Arts and Film was the leading player in FOSSE.  Soon after, he was the leading hyena in THE LION KING on broadway.  Then moved to LA to star in the leading role opposite of Loretta Divine and Tisha Cambell Martin,  produced and directed by Debbie Allen, called THE BAYOU LEGEND.   While in LA, that's where Rodrick then pursued fitness and was first certified as a Pilates Instructor.  Then he shortly was certified as a personal trainer (NASM) and nutritionist (PRECISION NUTRITION).  While doing fitness/nutrition on the side, he continued acting in LA and landed shows such as Pippin opposite of Michael Arden and VENICE, both at the Center Theatre Group. He also worked at The Steppenwolf Theatre in THE BROTHER/SISTER TRIOLOGY PLAYS by Tarell McCraney.
After that, he moved back to NYC to star in Central Avenue Breakdown, where he won Best Actor for Outstanding performance in the New York Musical Theatre Festival.  At the same time, while acting, since he was certified as a trainer/nutritionist he would continue training and teaching nutrition.  After his international tour in South Africa of The Brothers Size by Tarell McCraney, he shifted his thinking into aligning his gifts of performing and fitness into one. When he shifted his thinking, then his company Core Rhythm Fitness began to grow.  While he continued in shows like WITNESS UGANDA, INVISIBLE THREAD, and Joan of ARC, his client roster are the best actors in the business such as Billy Porter, Leslie Odom, Megan Hilty, Abigail Spencer, Shoshana Bean, Eden Espinosa, Erich Bergen, Geoffrey Arend, J.K Simmons, Nicolette Odom, Brandon Victor Dixon, Andre Holland, Famke Janssen, Nikki James, Meryl Dandrige, and countless more just to name a few.
He balances both acting and training the theatre and film industry with his team of trainers, group fitness instructors and nutritionists all also trained by him.  He recently was seen as Papa Ge in the Tony Award winning revival of ONCE ON THIS ISLAND.  If there you know anyone or yourself who is looking for body, mind, spirit TRANSFORMATION, his company CORE RHYTHM FITNESS is the best all around.

More Speakers To Be Announced Soon!

Register Today!