TOP BLOGS ON MARKETING

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WHY YOU MIGHT HAVE A HARDER TIME MARKETING YOUR MUSICAL TODAY THAN YESTERDAY

I read an interesting blog and an even more interesting book recently about how to introduce a new product to the marketplace. Now, granted, these publications were talking about the traditional business world, so their definitions of “products” were things like new cell phones, women’s sportswear, and soft drinks.

Me being me, I couldn’t help but wonder if their arguments could be extrapolated to musicals.

The conclusion of the blog/book was that it takes a lot longer than you think for a product to achieve “market penetration” in today’s world . . . on average more than five years.

WHAT MILEY CYRUS CAN TEACH US ABOUT MARKETING

In case you’ve been living under a rock, that’s under a rock, that’s under a mountain of rocks, you have probably heard that Miley Cyrus turned some heads on Sunday night with a bizarro, sexually-charged-and-teddy-bear-infused performance at MTV’s Video Music Awards.

It’s been the talk of just about every town since then. Was it appropriate? Was it inappropriate?

And was it any good?

Me? Well, I just thought it was weird and awkward. I didn’t think she sounded good. I didn’t think she twerked good (that was grammatically incorrect on purpose, by the way – saying “I didn’t think she twerked well” just sounds ridiculous).

5 MARKETING HACKS FROM A FANCY FRENCH RESTAURANT (IN FRANCE!)

I was in London town last week for my work with Really Useful, and since my wife had never been to Europe before, I packed her up and took her along with me.

Of course, one of the spectacular things about Europe is that so many different countries and cultures are just a train ride away. You can go to Paris from London in the same time us New Yorkers can go to Atlantic City (you never thought Paris and AC would ever be in the same comparative sentence, now did you?).

And so we did. We jumped on the ‘chunnel’ (or jumped under, I should say) and shot up to gay Paris. We saw all the big sites in 36 hours (stay tuned for the debut of my new blog…

www.HowToSeeParisWithYourSpouseIn36HoursAndNotKillEachOther.com). But, of course, what she really wanted to do was eat at a Fancy French Restaurant (or FFR, as it’s known by husbands on the new blog).

HOW A CONCERT CRUSHES A BROADWAY SHOW WHEN IT COMES TO MARKETING

Have you been to a concert lately?

Look around the theater at any point during the night, and you’ll see thousands . . . that’s right . . . thousands of smartphones and even dumbphones in the air, taking photos and shooting video. And I’d bet that at least 75% of that content gets shared in some public way: through social media, or email, or just showing it off at the water cooler.

Just think about that for a second . . . so at one concert performance, just one, there are thousands upon thousands of photos and videos of the event shared tens of thousands of times.

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