StageIt brings live music anywhere, could theater be next?

As the big behemoths in the music biz try to figure out what the &#$@ they are going to do with their turned-upside-down business model, some young tech-savvy upstarts are coming with ideas and turning ’em into dollars.

Like Evan Lowenstein, founder of, a company that allows musicians to host a webcam performance in a bar, club or even their kitchen, and broadcast it to fans all over the world.  Unlike other webcamming alternatives, StageIt sells tickets . . . and even has a tip jar.  Their model isn’t just that you market your music to people who couldn’t see it live . . . it’s also about monetizing your music.

Does it have applications in our biz?  Sure, not for Broadway, just yet (we’re still desperately trying to figure out how we get into movie theaters without breaking the bank), but StageIt and other options seem ideal for smaller theater companies all over the world.

It’s not as easy for a theater company to set up a show in a kitchen, but there is no doubt that digital distribution is a tool that developing artists of all kinds, whether their medium is song or spoken word, can benefit from today, and will need, just to keep up, tomorrow.

(Got a comment? I love ’em, so comment below! Email subscribers, click here, then scroll down, to say what’s on your mind!)



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  • janiska says:

    Not much time to look the site over, and maybe I missed something, but looks like the same problem I and others seem to have with theatre. It’s not just the price of tickets, or the hassle of getting there, it’s the time.
    Like theatres, they want me to watch their shows at their convenience and charge me for my INconvenience. I hoped I could access shows in the middle of the night or whenever is convenient for me. Instead they are scheduled at times when I am with family or friends and it’s difficult to watch.
    Maybe one of the reasons electronic media is popular is that it’s there when you want it.

  • Cam says:

    It could work. Stream a live performance through them or cable etc. People at home could pay the set fee like pay per view. Then they could invite their family and friends over to watch. Might be worth a try at least once.

  • Cam says:

    If they liked it enough, after watching on pay per view, people would say, Wow! I’d love to see that on stage, then make plans to go!

  • Kristopher says:

    I like the idea of streaming live theatre into my home, but there’s something about the love for being in a room full of others, some strangers and maybe some not, enjoying the same piece of art because you specifically chose to. What if a bar streams it and you must pay to enter, or a local theatre streams a show from far away?
    I am very much into the idea of spreading local theatre across the country as a starting point for further expansion (ie, the rest of the world) and eventually for getting broadway shows into movie theaters.

  • As a musician, I’ve done club shows AND living room shows with StageIt, and it’s a lot of fun.
    But it’s fun because of the interactive component – you hear what fans are thinking, what they want. You can chat with them or not, react to their posts.
    But for live theater, I’d way rather go to something like the National Theater LIVE series at movie theatres – and I have. And I diggit. How else am I going to see the NT if I live in Duluth? or even LA? You still get the feeling of a being in crowd viewing it. Yes, something’s missing. But it’s the next best thing.

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