The Nominees for the 2013 Broadway Marketing Awards are . . .

It’s that time again! Just when you think Award Season is over, here comes the biggest and baddest . . . and what arguably could be the most important! It’s the 2013 Broadway Marketing Awards!

If you’ve been reading my blog for a year, then you remember this post, when I asked why there weren’t Broadway Marketing Awards.  And then, we created them! The Ad Agencies and Marketing Companies in town do a ton of work (just managing those ad meetings are worth an award alone!), and they rarely get credit . . . even though they often get the blame (and they often get fired).  In fact, it wasn’t until a few years ago that their names started appearing on the title page of Playbills.

So we decided to do something about it, and last year we put together a Nominating crew and had them look at every logo, every website, commercial, etc. and come up with a slate of nominees.  And then, we made you the electorate . . . and you voted for the winners in nine highly competitive categories.

(You can see last year’s nominees here, and the winners here.) Before we announce the nominees, let’s meet our awesome, expert nominators:

Blake Ross, Editor of the ubiquitous brand known as Playbill.  That’s right, Playbill.  You probably collect them.

Paul Wontorek, Editor in Chief of Broadway.com. Host of the popular video series “Show People” where Broadway fans can learn about their favorite stars and all of the gossip.

Kimberly Kaye, Special Correspondent and Creative Director at Theatermania.com. She has put together numerous reviews and interviews highlighting all of the latest buzz and happenings in the theater world.

Frank DiLella, Theater Reporter and Producer at NY1, reporting for the theater program ON STAGE. DiLella and the “On Stage” team were honored by the New York Musical Theater Festival for their weekly coverage of NYC theater.

And now, without further blog-dieu, here are the nominees for the 2013 Broadway Marketing Awards:

BEST LOGO

I’ll Eat You Last (Serino/Coyne)
Kinky Boots (SpotCo)
Macbeth (AKA)
Matilda (AKA)
Who’s Afraid of Virginia Woolf? (AKA)

 

BEST TAGLINE

Ann (SpotCo)
Hands on a Hardbody (Serino/Coyne)
Kinky Boots (SpotCo)
Macbeth (AKA)
Matilda  (AKA)

 

BEST WEBSITE

Kinky Boots (SpotCo)
Matilda (AKA)
Motown (SpotCo)
Pippin (ArtHouse Interactive)
Vanya and Sonia and Masha and Spike (SpotCo)

 

BEST TWITTER

Ann (SpotCo)
Kinky Boots (SpotCo)
Macbeth (DTE)
Matilda (AKA)
Pippin (Arthouse Interactive)
 
BEST TV COMMERCIAL
 
Macbeth (AKA)
Matilda (AKA)
Motown (SpotCo)
Pippin (STEAM, SpotCo)
Vanya and Sonia and Masha and Spike (SpotCo)

 

BEST PROMOTIONAL ITEM (AKA SWAG)

A Christmas Story (Turner Entertainment)
Jekyll & Hyde (Creative Goods Merch)
Matilda (Araca Merchandise)
Motown (Bravado)
Pippin (Broadway Merchandising)
 

BEST PROMOTION

Grace (The Producers, The Cast, Blake Ross, Frank DiLella)
Macbeth (DTE, Alan Cumming)
Matilda (AKA, The Producers, Penguin Young Readers Group)
Mystery of Edwin Drood (Situation Interactive)
Pippin (The Producers, The Cast, SpotCo, Arthouse Interactive, Ghostlight Records)
 
BEST ALL-AROUND CAMPAIGN
 
Kinky Boots (SpotCo)
Macbeth (DTE Marketing, AKA)
Motown (SpotCo)
Pippin (SpotCo, ArtHouse Interactive)
Vanya and Sonia and Masha and Spike (SpotCo)
 
BEST LONG-RUNNING CAMPAIGN
 
Chicago (SpotCo, On The Rialto, Arthouse Interactive)
Newsies (Disney Theatrical, Serino/Coyne)
Once (SpotCo)
Rock of Ages (AKA)
The Book of Mormon (Serino/Coyne)

 

Congratulations to all the nominees. And now, it’s up to YOU to choose the winners. Click HERE to vote.

You can see all the assets (logos, commercials, etc.) on the voting pages. FYI, the polls will close on Wednesday, June 26th at 11:59 PM EST and the winners will be announced on this blog the very next day. Vote today!

Oh, and let’s make today official “Advertiser’s and Marketer’s Day” . . . you know, like “Administrative Professionals’ (formerly Secretary’s) Day.”  Send your Advertiser some flowers, or a massage . . . or just give ’em a hug.  They work hard for you.  And sometimes they want a little love, in addition to their commission.

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

 

FUN STUFF:

– Only 28  performances of Macbeth remain!  Get tix.

-The next Broadway Investing 101 Seminar is on July 13th.  Click here to register.

– Win tickets to the world premiere of Falling for Make Believe.  Click here!

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Comments
  • Jay says:

    Here’s a related question for you. What sort of foot traffic do show websites get these days? I’ll be honest, I LOVE Broadway but I RARELY visit a website for a Broadway show, except maybe to find out the official rules for a lottery or rush tickets or to see if a star performer is in the week I want to see the show. (And a lot of the time this information is no where to be found.)

    What’s worse is I rarely spend any extra time on the website exploring. I personally find that liking them on Facebook or following them on Twitter or Instagram is more enjoyable because of the steadier stream of updates.

    But I SHOULD be getting into a Broadway spiral on websites like these. I’m sitting in front of a computer for 8 hours a day at the office with a lot of free time on my hands (shhh don’t tell my boss). So why aren’t shows grabbing my attention and leading me to their website and keeping me there?

  • RatherBeDancing says:

    The WOOLF art was created at SERINO/COYNE, not AKA.

    On a separate note, as a reader named Eric commented last year, why is there no “Best Facebook” category?

  • Ellen Orchid says:

    What add-on would sell more tickets? For me, as an avid (rabid?) theater-goer, I love the talk-backs after shows and a chance to hear the cast speak about the show with a smart interviewer, and even a chance to meet the cast, shake a hand or two, gush a compliment or two, feel connected to the artists. That’s what turns me on and what would make me buy a ticket. I am hungry for the intimacy that happens when people share an experience and then get to meet the artists. I have attended talk-backs thru SAG at, say “Sister Act” and they have been great experiences. If you added refreshments (a little wine and cheese and grapes, etc.) to the experience, I’d be over the moon and even more eager to buy a ticket.

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