Self Producing Goes All Hollywood.

I’d like to say that I timed yesterday’s post about actors not “waiting” around for gigs with today’s . . . but, I didn’t.

It was just a happy accident that I clicked across this article in the NY Post about former SNL player Rob Schneider and his current plans to self-fund/self-produce his next television show.  And no, he’s not just shooting a pilot . . . he’s shooting a full eight episode season, and then he’s going to shop it around to networks, or maybe even stream it himself.

First, good for you Rob.  In an era when so many Gucci-dripping and well heeled celebrities turn to Kickstarter to seek funds from their fans, Rob is putting his money where his talent is.  And you know what?  His series will be better as a result.  Nothing makes you work harder than having your own money on the line (which is why I always invest in all of my own Broadway shows, unless there ain’t enough capital to go around).

Second, expect this to be a trend.  The DIY movement has now hit all entertainment mediums:  theater, film, music, and when Rob’s series sells, and it will, DIY will have broken through to television as well.

Never before has the ability to be a Producer been easier.  So what’s stopping you?

Read the article about Rob here.


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  • Jim says:

    The best part of this is that Schneider can create without the middle management of studio/network executives. This will tell if all those awful Rob Schneider movies represented his true artistic self or a bastardized version.

    In all seriousness, though, that is what Schneider’s experiment will tell–Is the “product” more successful without MBAs meddling on the creative side? How much of what we see on television and in movies (and on Broadway) is an attempt to create a piece of marketing instead of something of quality?

  • Adam Gale says:

    Never put your own money in the show!

  • George says:

    Disagree – put you own money in the show when the probablity that you will turn a profit! (and you have the disposable funds to cover your debt)

    I think you can wwait around for your entire Life if you expect “deus ex machina” someone else to put up $$$ when you are not… why not?

    If you don’t think you’ll make a profit… why should someone else take a loss? Really?

    If I was going to open up a Mickey D’s – I shouldn’t put up my own $$$ ?

    And – when You consider that the “franchise” is the sum total of your own knowledge, experience, talent and feeling for what people want to see (and pay for!) – I would (as an investor) question why you wouldn’t want to put your own money into a show…

    Unless you think it will fail… like Max!

    Also – if you are doing something truly unique – can you really expect others to buy into your idea – with even LESS knowledge and understanding of the “product?” Maybe with a track record… but I say calculate your chance of success and your ability to run at a loss (3 years for most small businesses) and Go For It!


  • Alex Bishop says:

    Not sure I agree with you. DIY is great if you can, and lots of people can. But some people can’t or can but need some help. I know you see it as stealing if someone gives money to a show/movie/etc and gets no profits in return, but the person giving sees the venture as a donation, not as an investment. The donor only wants the entity to exist, the producer wants it to succeed. The donor doesn’t really care how successful it is. So the venture itself may be for-profit, but the person giving their money views it as a non-profit because that’s not what it’s about to them. People who want to invest and reap the benefits should, and the people who want to donate and let it fly should.

  • George says:

    I hear Ya, and it has always surprised (schocked) me that Theatre IS able to get people to simply – donate – $$$ with the expectation that it’s like putting $$$ into the plate at Church (w/o Heaven – unless a Hit is “heaven?”)

    Problem is (and it’s only rippling thru the economy in the last few years) this kind of capitalization is facing three challenges:

    1.) Federal/State Funding – Govt will have a hard time covering Medicare/Medicaid/Unemployment and Food Stamps… most are running deficits… the idea that the State should fund the Arts will be called into question as never before

    2.) Corporations have little to no certainity – Obama has deferred the “employer mandate” until after the next (last for him) election… so there is one more big hit they are anticipating… “Community” $$$ (as I just found out) are being pulled back

    3.) And the Individual Investor – the bulk of the capitalization for Broadway – is made possible my people who feel they are disposable assets (not income) and – with the Fed printing money to monetize it’s – exponentially – growing debt… that Million dollars you have in bank is being inflated right out from under you… most Wealth People I know are expatriating $$$ into Gold, Swiss Franc, Commodities or Land – in other lands.

    So – people who used to NOT care what happened to 20% of their liquid assests… will want to un-liquify those assests and expatriate it to save it… rather than lose 20% to inflation…

    Makes sense?

    So – most investment $$$ will go to Short Term “instruments” i.e. You may get a million… but for only 60-90 days… and the expectation is NOT that you will lose it – but “preserve” it i.e. not “make” a profit – just pay back the principal.

    So the Long-Term capitalization will have to be covered by… something else….


    In my case, my own $$$


  • Wow What great information. Thank you for the time you spent on this post.

  • whole of the UK but of course most of our work is in London .

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