The definition of BHAG

A BHAG is a Big, Hairy, Audacious, Goal.

James Collins and Jerry Porras originated the concept in their book, Built to Last: Successful Habits of Visionary Companies

They’re unachievable unless you’re committed, confident, and consistently pushing yourself outside of your comfort zone. And more than that, they’re game-changers for you or your business.

BHAG’s are long term, 10 to 25+ years kinda long.

But they aren’t just your regular, run-of-the-mill goals. They have to be integrally connected to your long term strategy. They’ve gotta be so ambitious that there’s a little voice in your head that feels like you just may never be able to do it. (Ignore that little guy.)

And they have to be measurable (like my #5000by2025), so you know exactly what you’re goin’ for and how close you are to getting there.

To an outsider, BHAGs may seem improbable, but you (and your team) should know that they aren’t impossible.

Need assistance achieving your BHAG (or even conceiving it)? Sign up here and we’ll help you out!

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