For the most part, corporate America is getting smarter about:
1 – Responding to complaints and putting out fires before they spread.
2 – Engaging the superfans and encouraging them to spread their fire.
Makes sense, right? And all of you are doing this on your shows and at your theaters, right?
Well, the trick is, as this article went on to explain . . . there is a third group, which most likely is a larger group, that is even more important. These are the customers/audience members that think your product is “good” or “fine” or . . . the one word I hate to hear more than anything . . . “cute”.
They had an enjoyable time, they got their money’s worth, but they are not exactly screaming from the top of their lungs that their friends should throw money your way. In other words, they are “satisfied.”
The tricky thing about this group is that they are not easy to find. They probably won’t sign up for mailing lists, or respond to contests, or want to be surveyed.
We’ll call them the elusive “cute” customer.
And it’s your responsibility to hunt them down like they’re the Yeti.
Find them, and figure out what you can do to turn them from a “cute” to an “advocate”. What can you do to make their experience more unique . . . more unforgettable . . . and therefore more “spreadable.”
Because in an industry where the stakes are high and the economics fragile, cute just doesn’t cut it.
(Got a comment? I love ‘em, so comment below! Email subscribers, click here, then scroll down, to say what’s on your mind!)
- Win two tickets to see If It Only Even Runs A Minute! Click here.
- Take the How To Market Your Show With No Money seminar on 3/20! Click here.
- Take the Musical Boot Camp! Click here for info and an application.
- Broadway Road Trip from DC on 4/28. Click here.
SIGN UP TODAY
MOST POPULAR BLOG POSTS
CATEGORIES10 Qs for Broadway Pros
Fun on a Friday
Invest in Broadway Shows
Overheard At Angus
Questions From Readers
The Most Popular Posts of the Month
Theater Things That Don't Make Sense
Things To See
Upcoming SeminarsDec5ThuDec7Sat11:00 am How to Raise Money for your Show – SOLD OUT @ DTE StudioHow to Raise Money for your Show… @ DTE StudioDec 7 @ 11:00 am – 5:00 pmThis seminar has SOLD OUT. Please click here for upcoming seminar dates. Ever since I started teaching my Get Your Show Off The Ground and Broadway Investing 101 Seminars, [...]Jan18SatJan25Sat11:00 am How To Raise Money for your Show – in Chicago! @ TBDHow To Raise Money for your Show… @ TBDJan 25 @ 11:00 am – 5:00 pmEver since I started teaching my Get Your Show Off The Ground and Broadway Investing 101 Seminars, I’ve gotten a ton of requests to create a seminar dedicated to [...]
Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
The Writers Journey: Mythic Structure for Writers